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Hero Network Privacy Policy

Privacy Policy

Last Updated: January 26, 2012

This Privacy Policy explains the practices that Hero Network, Inc. (“HN”) employs with respect to personally identifiable information (“Personal Information”) that we may collect about you when you visit and/or use our website, (the "Website").

HN fully complies with the "Safe Harbor" guidelines adopted by United States Department of Commerce to bring US-based companies into compliance with the European Union's Privacy Initiative. For more information about the "Safe Harbor" framework, please check

Your Choice

The choice whether or not to provide Personal Information is entirely yours. If you prefer not to provide Personal Information, you will still be able to access the Website and to read the content on the Website, such as the wishes that other users have posted. However, you will not be able to post a wish, upload pictures or video, post comments, offer to grant a wish or avail yourself of the other functionalities of the Website. That requires establishing a User Account.

Information We Collect

If you access the Website without opening a User Account, we may automatically collect anonymous usage data such as your IP address, the type of web browser you are using and click stream data. This does not include any Personal Information, however.

If you choose to open a User Account, we may collect the following Personal Information. By providing this information, you consent to the transfer and use of that information as outlined in this policy, as it may be amended from time to time, and to the storage of that information on our servers located in the United States.

If you choose to post a wish, you will be asked to provide certain information as part of the membership certification process to help us confirm your identity. This automated process can be performed by either a) providing a valid mobile telephone number, or b) by authorization on a valid credit card. If you choose to provide a mobile phone number, a confirmation code will be sent to the mobile device via text message. If you choose to provide a valid credit card number, only a partial hasing of the number will appear for your security. Your credit card number will not be stored on our servers once the authorization is confirmed.

Uses of Information

We use this and other Personal Information to operate and maintain the Website, to provide you with certain features and functionality, to allow for personalization of certain features and to verify that the person accessing your User Account is you.

Your account name (but not your email address or actual name) is displayed to other users when you post content to the Website or send messages through the Website, so that other users can contact you through private messages, offers and comments. Any pictures or videos that you submit to the Website may be redistributed through the Website to other users. We may use images and links in HTML-based emails sent to our users to track which emails are opened by recipients.

We use both Personal Information and certain non-personal information for internal use, such as to help us maintain and improve the quality of our Website, diagnose problems with our servers, create new features, promotions and services and prevent prohibited or illegal activities.

Any Personal Information, text, image or video content that you voluntarily disclose on the Website (on wishes, forums, WishTV, in messages, emails, comments, offers or profile pages, etc.) becomes publicly available and can be collected and used by others.

Cookies and Similar Files

Our Website uses “cookies” and files that are similar to cookies. Cookies are alphanumeric identifiers created by your browser at our request and stored in an approved and standardized place on your computer. By transferring these cookies, the Website assigns you a unique code and record locater. Information about your activity on our Website can then be included in your customer record, which is stored within the Website firewall. When you visit or return to our Website, we read the cookie to identify you as one of our users and help recall preferences you have selected. The cookie also enables us to recall your past activities, post your account data, and tailor site elements and special offers to you. No Personal Information about you is stored on the cookies.

Most Web browsers accept cookies by default, but allow users to reject cookies by changing the browser preferences. If you have set up your browser to reject cookies, some aspects of our Website will not work properly.

This Privacy Policy covers the use of cookies and similar files by the Website only and does not cover the use of cookies and similar files by any third party advertisers or websites linked to the Website.

We may use third-party advertising companies to serve ads on our behalf. These companies may use a cookie or an action tag, also known as a Web Beacon or a 1 pixel .gif file, to track your response to their advertisement and to measure the effectiveness of their advertising or to award incentives or points to their members who respond to their advertisements. Our Website has no access to or control over cookies or action tags used by these third party companies. Our Website does not receive any personally identifiable information collected by these advertisers using action tags or cookies nor does our Website disclose any of your Personal Information such as your name, telephone number or address with these companies except in accordance with this Privacy Policy.

Links to Third Party Products and Services

While you are visiting or using the Website, you may be presented with an opportunity to purchase or receive third party products or services. These products and services are offered and supplied by independent companies not owned or operated by our Website. If you click on one of the presented offers, you will be redirected to the site of the third party, and any information you provide in response to the offer will be collected and used by the third party and not by our Website. Information you provide to the third party and any dealings you have with the third party will be governed by the privacy and other policies of that third party.

Sharing Information With Others

We may share your Personal Information, such as your e-mail address or name, with unaffiliated organizations for them to use to inform you about their or other companies’ products and services. You may opt-out of any sharing of information by sending a written request to the address below. If you send a written request, please be sure to include your exact name, mailing address and telephone number(s) and a statement that you would like us not to share your Personal Information with other organizations that may have special offers, products or services that may be of interest to you.

Even if you opt out of this sharing of information with third parties, we may still combine your Personal Information with information we collect from other users and use it to improve and personalize our services, content and advertising.

We reserve the right to disclose your Personal Information to respond to legal requirements, enforce our policies, respond to claims that a listing or content violates the rights of others or protect anyone's rights, property or safety. Such information will be disclosed in accordance with applicable laws and regulations.

Deactivation of Your Account

You may request deactivation of your Website account by contacting Customer Care at or by writing to the address below and requesting account deactivation. Any of your wishes that have not been granted will then be removed. Any granted wish information and content cannot be removed from the Website. Please also note that some information may remain in our archived records after your account has been deactivated.

Address for Written Requests

If you choose to indicate your preferences by mail, please be sure to include your exact name, mailing address, telephone number and specific preferences and send your written requests to the following address

Hero Network
1640 Nixon Drive, Suite 336
Moorestown, NJ 08057

Website Security

We maintain reasonable physical, electronic, and procedural safeguards designed to help us protect your nonpublic Personal Information against loss, misuse, disclosure and alteration. For example, we use Secure Socket Layer (SSL) technology to encrypt your credit card information when you purchase products through our Website. However, third parties may unlawfully intercept or access transmissions or private communications and other users may abuse or misuse any Personal Information that they are able to collect from the Website. Therefore, we cannot promise that your Personal Information will always remain private despite our and your efforts.

For this reason, it is critically important that you choose a good password, as that is the "key" to your account with us. A password is only as strong as you make it: you should select a unique password and keep it safe. You may change the password as often as you wish by going to “My Account” and selecting "Account Update. Please be sure to do so, especially if your password has been compromised in any manner.

HN authorizes only those persons who need to know Personal Information to administer your account, to provide or inform you about products and services, or to maintain, improve or administer our Website to access your Personal Information.

Changes to this Privacy Policy

This Privacy Policy was last modified on January 26, 2012. HN may revise this Privacy Policy from time to time by posting a revised Privacy Policy on this Website. We reserve the right to modify this Privacy Policy at any time, so please review it frequently.

Link Your Account

To use the social features of Hero Network you need to link your account to your Facebook account. When you link your Hero Network account to Facebook you will be able to share wishes with your Facebook friends.
Hero Network will never post to Facebook without your permission and none of your Facebook information is shown in your Hero Network profile.